Geely's Digital Cockpit Consolidation

China's Geely Group is merging three separate units, comprising nearly 2,000 engineers, into a single team focused on developing digital cockpit systems. This initiative aims to streamline operations, reduce costs, and enhance technological synergies across its brands. Digital cockpit systems are vital for improving the driving experience with features like voice recognition and navigation. Smart cockpit systems are a key selling point for Chinese automakers looking to woo consumers in the hyper competitive domestic market as they enhance the driving experience with features such as voice recognition and navigation maps.